The Key to the C-Suite: What You Need to Know to Sell Successfully to Top ExecutivesWith budgets more stringent than ever, important purchasing decisions have moved up the ladder to the C suite. And when it comes to selling to those at the highest level, author Michael Nick has a revelation for you: ROI is no longer the key metric for making purchasing decisions. In The Key to the C Suite, he reveals the ten tangible metrics C level executives do look for, and teaches readers to apply those metrics to build a case for their products