Ideaflow: Why Creative Businesses WinCreativity is too important to be left to the creatives. Everyone can develop innovative thinking by building the habit of generating ideas and then selecting the best. Here's the secret: the greatest way to have a brilliant idea is to learn to produce lots of them. In essence, every business problem is an idea problem. How well you can solve those problems is how well you can perform, navigate uncertainty, and develop innovations. Ideaflow is a