Flip ThinkingBy: Berthold Gunster 'Transformative Flip Thinking beautifully illustrates how a person who can turn a negative into a positive can never be defeated' Greg McKeown, podcaster and bestselling author of Essentialism and Effortless Imagine this: you've got a great idea, and all you hear are the yes buts. "Yes, but that's been tried before, and it didn't work." "Yes, but shouldn't we just let it sit for a while?" "Yes, but what if it doesn't work" Stop