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Customer Portfolio ManagementBy: Fred Selnes, Michael D. Johnson Series: Management on the Cutting Edge How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale. Which would you rather have: a smaller, watertight bucket of loyal customers or a larger leaky bucket of both loyal and not so loyal customers? In Customer Portfolio Management, Fred Selnes and Michael Johnson
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Customer Portfolio Management
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85977587559
US$ 120.00
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