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Marketing of Engineering Consultancy Services: A Global Perspective
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Marketing of Engineering Consultancy Services: A Global Perspective
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Marketing of Engineering Consultancy Services: A Global PerspectiveMarketing of Engineering Consultancy Services: A Global Perspective Pradeep Kumar Chatterjee and Partho Pratim Chatterjee Marketing of Engineering Consultancy Services has always been a complex and multi disciplinary subject, more so in a world of interconnected economies. The cross border sourcing of services as an integral part of the global value chain gained momentum with enhanced economic globalization. We are in the cusp of the creative
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Marketing of Engineering Consultancy Services: A Global Perspective
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