Brides, Inc.Named "Best of the Best from the University Presses" for 2007 by the American Library Association Weddings today are a $70 billion business, yet no one has explained how the industry has become such a significant component of the American economy. In Brides, Inc., Vicki Howard goes behind the scenes of the various firms involvedfrom jewelers to caterersto explore the origins of the lavish American wedding, demonstrating the important role commercial