Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive WorldA direct, practical guide revealing how you can lead your not for profit to success through mission based marketing Now in a Third Edition, Mission Based Marketing is a direct, practical guide showing how you can lead your not for profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market driven organization that holds onto its core values, does a better job of providing mission, and