Seeing Red CarsBy: Laura Goodrich Through story after mind bending story, Laura shows how choices to focus on winning endpoints generates neuron pathways to innovative answers. Forbes Surely youve experienced something like this: you buy a red car, and suddenly red cars appear everywhere. Why? Because youre focusing on red carsand you get more of whatever you focus on. But much of the time, consciously and unconsciously, we dwell on what we dont want, and thats what