Making Money in Construction: A Guide for Contractors and SubcontractorsSales Techniques and Strategies: Includes a basic sales plan and 15 key sales tactics to be used in negotiations with clients. There is also an extensive section devoted to closing techniques. The advice contained in this chapter will increase builders' closing percentages and help them avoid wasting time on customers who will never buy. Estimating: This chapter presents the only estimating formula a builder will ever need and gives precise