The Medium Is the MonsterTechnology, a word that emerged historically first to denote the study of any art or technique, has come, in modernity, to describe advanced machines, industrial systems, and media. McCutcheon argues that it is Mary Shelleys 1818 novel Frankenstein that effectively reinvented the meaning of the word for modern English. It was then Marshall McLuhans media theory and its adaptations in Canadian popular culture that popularized, even globalized, a