Variations on a RectangleEditorial design is the art of storytelling, and DJs brand of it is uniquely American. Western American. It starts out slow and builds. It wins you with a bit of humility (almost shucks gee whiz) and then comes back at you with a surprise punch. The pacing and analogies feel like a Will Rogers narrative. . . . When he first began presenting his work to his London Pentagram partners, they thought he could have just as easily been from the moon. But the