Zero to One: Notes on Startups or How to Build the FutureIt's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every time we create something new, we go from 0 to 1. The act of creation is singular, as is the moment of creation, and the result is something fresh and strange. This book is about how to get there. "When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to