Co-OpetitionBy: Adam M. Brandenburger, Barry J. Nalebuff Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co opetition is a pioneering, high profit means of leveraging