Philip Kingsley Elasticizer Conditioning TreatmentElasticizer is an award winning, pre shampoo treatment that instantly transforms dry and damaged hair. The formula promotes elasticity, moisture and strength to provide bounce, silkiness, and shine without weighing hair down. Studies have shown an impressive reduction in breakage due to its nutrient rich deep conditioning benefits. For the ultimate in hair restoration, Philip Kingsley's Elasticizer pre shampoo treatment is a must. It instantly revives