Daytrip Lunch Box - NavyDESCRIPTION PROVENANCE & ETHICS In 2006, YETI Coolers was founded with a simple mission: build the cooler theyd use every day if it existed. One that was built for the serious outdoor enthusiast. Today, YETI products perform when it matters most designed to survive an excursion into remote wilderness, but as functional and at home on a camping trip or back garden hang out with friends.