Surveys That Work: A Practical Guide for Designing and Running Better SurveysSurveys That Work explains a seven step process for designing, running, and reporting on a survey that gets accurate results. In a no nonsense style with plenty of examples about real world compromises, the book focuses on reducing the errors that make up Total Survey Error a key concept in survey methodology. If you are conducting a survey, this book is a must have. Author: Caoline Jarrett Publisher: Rosenfeld Media Published: 08 01 2021 Pages: 368
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Surveys That Work: A Practical Guide for Designing and Running Better Surveys