Advertising Diversity: Ad Agencies and the Creation of Asian American ConsumersIn Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los Angeles, Shankar illustrates the day to day process of creating and producing broadcast and internet advertisements. She examines the adaptation of general