Would You Do That to Your Mother?By: Jeanne Bliss Customer experience pioneer Jeanne Bliss shows why Make Mom Proud companies outperform their competition. Her 5 step guide to customer experience and culture transformation makes this achievement possible. Bliss urges companies to make business personal to earn ardent fans and admirers, by focusing on one deceptively simple question: "Would you do that to your mother?" Make Mom Proud companies give customers the treatment they desire,
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