The New Gay for PayTelevision conveys powerful messages about sexual identities, and popular shows such as Will Grace, Ellen, Glee, Modern Family, and The Fosters are often credited with building support for gay rights, including marriage equality. At the same time, however, many dismiss TVs portrayal of LGBT characters and issues as gay for paythat is, apolitical and exploitative programming created simply for profit. In The New Gay for Pay, Julia Himberg moves beyond