Managing Business Transactions: Controlling the Cost of Coordinating, Communicating, and Decision MakingManaging Business Transactions is the first book on the principles of a new managerial economics, based on transaction cost economics. The transaction, the basic unit of business has been studied by theoretical economists for decades. Rubin has translated their research into basic principles for managers at all levels to structure transactions to best achieve both individual and company goals. Rubin analyzes and offers strategies for transactions of