The Theatre Couple in Early Modern ItalyWho were the first celebrity couples? How was their success forged? Which forces influenced their self fashioning and marketing strategies? These questions are at the core of this study, which looks at the birth of a phenomenon, that of the couple in show business, with a focus on the promotional strategies devised by two professional performers: Giovan Battista Andreini (15761654) and Virginia Ramponi (1583ca. 1631). This book examines their artistic