Cognac Pellisson Père & Co. 1907 Original PosterLeonatto Cappiello, named the father of the modern poster, was one of the most famous poster artists of the early 1900s. Cognac Pellisson is one of Cappiello's best and earliest in the overstatement department shocking and surprising us with its incongruity and it provided the visual punch of lasting impact. How lasting? The company, founded in 1836, remained in the Pellisson family's hands until 1980 when they sold it to the Hennessy conglomerate.