Selling the Impossible by John Kaplan - BookProfessional magician John Kaplan reveals "real world" marketing techniques, tales and insights from a 30+year career in magic. John has successfully sold his magic services in virtually every market imaginable, including birthday parties, schools, theatres, nightclubs, banquets, tradeshows, television, cruise ships, fairs, festivals, shopping malls, amusement parks, conventions, corporate events, promotions and fundraisers. In the pages of this