Start with NoBy: Jim Camp Start with No offers a contrarian, counterintuitive system for negotiating any kind of deal in any kind of situationthe purchase of a new house, a multimillion dollar business deal, or where to take the kids for dinner. Think a win win solution is the best way to make the deal? Think again. For years now, win win has been the paradigm for business negotiation. But today, win win is just the seductive mantra used by the toughest