No B.S. Marketing to the Affluent: The Ultimate, No Holds Barred, Take No Prisoners Guide to Getting Really RichSELL TO THOSE WHO SPEND: Market to the Affluent THE SCARY TRUTH: The middle class consumer populationand their buying poweris massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass Affluent, Affluent, and Ultra Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences. Millionaire maker