Run Your Own Race: 12 Steps to Building Your Powerful Personal Brand"Evans adeptly illustrates with the metaphoric marathon race, that personal brands are not determined overnight but rather are dependent on focus, preparation, and accurate self assessment." Linda L. Neider, Ph. D., Professor of Management, University of Miami, and Co Author, the Authentic Leadership Inventory "In Run Your Own Race, Syd Evans presents a straight forward, simple and workable guide to standing out in your field, no matter how cluttered