THE RISE OF THE CREATIVE CLASS, R. FloridaThe Rise of the Creative Class gives us a provocative new way to think about why we live as we do today and where we might be headed. Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy. Just as William Whyte's 1956 classic The Organization Man showed how the organizational
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