BIG JIM MATTEL THE WHIP inedito MOCKUP 💪 THE WHIP GUNSLINGER 1974 BY Dave JamesIn 1976 Dave James presented a project to mattel to create a mechanism that simulated gunfire and putting it on target with a far west setting. In fact, it involved a gunman being able to shoot bottles placed on a log. They liked the effect very much and the design was reworked by creating a mechanism on the character's back that activated the shot on the right arm simulating through a lightning bolt the firing of a gun. Mattel Europe preferred to use