How Canadians Communicate VIFood nourishes the body, but our relationship with food extends farbeyond our need for survival. Food choices not only express ourpersonal tastes but also communicate a range of beliefs, values,affiliations and aspirationssometimes to the exclusion ofothers. In the media sphere, the enormous amount of food related adviceprovided by government agencies, advocacy groups, diet books, and so oncompete with efforts on the part of the food industry to sell