Millennials Killed the Video StarBetween 1995 and 2000, the number of music videos airing on MTV dropped by 36 percent. As an alternative to the twenty four hour video jukebox the channel had offered during its early years, MTV created an original cycle of scripted reality shows, including Laguna Beach, The Hills, The City, Catfish, and Jersey Shore, which were aimed at predominantly white youth audiences. In Millennials Killed the Video Star Amanda Ann Klein examines the historical,